10 Best Etsy SEO Tools to Boost Visibility and Increase Sales

eRank is widely regarded as one of the best all-around SEO tools for Etsy.

It helps sellers optimize their listings by providing comprehensive keyword research, competition analysis, and insights into market trends.

This tool goes beyond Etsy search engines, providing visibility data for broader search platforms as well.

Main Features:

• Keyword analysis for top 100 listings

• Bulk rank checker for top 20 keywords or listings

• Sales map showing customer location and order volume

• Trend analysis of the most searched keywords

• Competitor tracker for analyzing other shops’ listings

• Profit calculator for Etsy Ads campaigns

• Listing audit tool to optimize product listings

Pros:

• Free version available

• Extensive keyword and competitor analysis tools

• Extra features like calculators and trend insights

Cons:

• Can be complex for beginners

• Focuses only on top 20 competitor listings

Best For: Experienced sellers looking for a robust and technical SEO tool to refine listings and gather competitor insights.

EtsyHunt is a great choice for budget-conscious Etsy sellers. It offers powerful keyword research and product analysis tools at a lower price point.

EtsyHunt integrates smoothly with Etsy, allowing for seamless product research and listing optimization.

Main Features:

• Product research showing sales, reviews, and traffic trends

• Keyword research for finding top-performing and related keywords

• Seller analysis to evaluate competing shops

• Listing optimization tips for improved visibility

Pros:

• Identifies top-selling products effectively

• Displays real-time sales data

• Chrome extension available with free plan

Cons:

• Can be overwhelming due to the large volume of data

• Full features require a paid subscription

Best For: Sellers seeking an affordable and efficient SEO tool for keyword research and market analysis.

Marmalead is specifically designed to help Etsy sellers improve their shop’s visibility through effective keyword research.

Its intuitive interface makes it perfect for beginners, guiding users through the process of finding keywords that can drive traffic to their shop.

Main Features:

• Brainstorming tools for keyword suggestions and trending searches

• Real-time search volume analysis

• Keyword engagement insights and pricing data

Pros:

• Easy-to-understand audit reports

• “Storm” feature for generating new keyword ideas

• User-friendly interface with color-coded data

Cons:

• Fewer features compared to competitors like eRank

• Relies on expected future keyword performance, not historical data

Best For: New Etsy sellers looking to learn the basics of SEO and optimize their shop for better search visibility.

Sale Samurai is another fantastic tool for keyword research.

It not only helps with keyword discovery but also provides insights into competition and search volume, making it easier for Etsy sellers to target the right terms.

Main Features:

• Keyword research with search volume, CTR, and competition rates

• Insights into listings’ optimization scores

• Chrome extension for on-the-go keyword analysis

Pros:

• Easy-to-use interface

• Detailed competitor analysis and long-tail keyword suggestions

• Excellent print-on-demand automation features

Cons:

• Lacks tools for optimizing product descriptions and images

• Limited customer support options

Best For: Experienced sellers who need a tool to discover relevant keywords and track competitor listings.

KeySearch offers a robust set of tools for Etsy sellers who need detailed keyword analysis.

This tool helps you quickly assess search volume, competition, and related keyword suggestions, making it easier to improve your product listings.

Main Features:

• Comprehensive keyword research and search trend analysis

• Competition analysis with keyword difficulty scores

• Rank tracking to monitor keyword performance over time

Pros:

• Affordable pricing

• Effective competitor analysis

• Helps identify guest posting opportunities and backlink suggestions

Cons:

• No live chat or phone support

• Content assistant tool can disrupt formatting

Best For: Sellers looking for in-depth keyword analysis and insights into competition data.

Koalanda is a newer tool that has gained popularity for its high level of accuracy in keyword research and sales tracking.

It’s a simple but effective tool that helps Etsy sellers improve their listings by providing reliable keyword data.

Main Features:

• Accurate keyword research with search trends and competition scores

• Product search tool for analyzing top listings by sales and views

• Competitor research with insights into top-performing products

Pros:

• High level of accuracy in keyword and sales data

• Easy-to-use listing editor for SEO optimization

Cons:

• Lacks advanced features for deep market research

• No live customer support

Best For: Sellers who prioritize accuracy and need a simple keyword tool to enhance their Etsy listings.

Alura offers a complete solution for managing your Etsy shop, including keyword research, product discovery, and marketing strategies.

It’s an excellent all-in-one platform for sellers looking to improve various aspects of their store.

Main Features:

• Keyword finder to assess demand and competition

• Listings helper to score and optimize product listings

• Product seeker for finding profitable products in various categories

Pros:

• Comprehensive features for managing an Etsy store

• Excellent customer service and support

• Intuitive dashboard for monitoring shop performance

Cons:

• Occasional disconnections from Etsy stores

• Some users find it expensive

Best For: Sellers who want a tool that covers multiple aspects of managing an Etsy store, from keyword research to performance analytics.

Crest takes a unique approach by focusing primarily on analyzing your own Etsy shop’s performance rather than spying on competitors.

It provides detailed insights into sales patterns and customer locations, helping sellers make informed decisions about their shop’s direction.

Main Features:

• Real-time SEO optimization with feedback on titles, tags, and descriptions

• Video creation tools for promoting products

• Forecast tool for predicting future sales and revenue

Pros:

• Affordable pricing

• Real-time data and technical support

• Easy-to-understand analytics for tracking shop performance

Cons:

• No competitor data

• Limited to analyzing only three shops at once

Best For: Sellers looking for an affordable tool to focus on their shop’s performance without diving into competitor research.

EverBee is an all-in-one Etsy SEO tool focused on product trends, store analytics, and keyword insights.

Through its Chrome extension, it allows sellers to conduct product research, track competitors, and optimize their own listings.

Main Features:

• Keyword research with performance insights

• Product analytics to track sales and revenue

• Listing rank tracker for monitoring keyword performance

• Trademark monitor to check for potential infringements

Pros:

• Responsive customer service

• Intuitive interface and easy-to-use features

• Handy Etsy calculator for new sellers

Cons:

• Paid plans required for access to key data

• Some users report slow content loading

Best For: Sellers focused on tracking product trends and conducting quick product research to stay ahead of the competition.

MakerWords is another great tool for keyword research and Etsy shop analytics.

It helps sellers make data-driven decisions by providing insights into trending keywords, product performance, and market opportunities.

Main Features:

• Keyword finder to assess trends, search volume, and competition

• Performance tracker for Etsy shop sales and conversion rates

• Detailed insights into market demand and trending products

Pros:

• Excellent reporting tools

• Affordable pricing plans

• Simple to use for beginners

Cons:

• Limited features for analyzing competitors

• No free plan available

Best For: Sellers who want a low-cost tool to help them make informed, data-driven decisions about their Etsy store.