20 Best-Selling Digital Products to Sell on Etsy

Don’t limit your thinking to just Christmas cards—people need cards year-round for a variety of occasions like birthdays, Mother’s Day, Father’s Day, graduations, and more.

Customers appreciate the ability to print as many cards as they need, especially when standard store-bought packs don’t offer enough variety.

With tools like Canva or Kittl, even beginners can easily design beautiful cards.

Crafters and journalers are always on the lookout for new background papers to use in their projects.

Many Etsy shops bundle coordinating patterns for customers, making it easier for them to find matching designs.

Creative Fabrica is a great place to source commercial-use designs and clipart, and even without a design background, you can create stunning digital papers using Kittl’s intuitive interface.

Handcrafting is making a big comeback, and if you excel in sewing, crocheting, or knitting, why not sell your patterns?

These patterns are highly sought after on Etsy, and there’s always room for more creative ideas in this niche.

Weddings happen all the time, and each couple is looking for a unique way to announce their big day.

This means there’s a constant demand for new wedding invitation designs.

Canva is an excellent platform to create beautiful, custom invitations that cater to ever-changing wedding themes.

If you have some IT or software development skills, website design templates are an up-and-coming market on Etsy.

With relatively low competition, now is a great time to jump in.

These products often fall into the "high-ticket" category, with many priced over $100.

With new diets and eating trends emerging regularly, meal planners are a practical product that many customers seek out.

These can be easily created using free platforms like Google Docs, but for a more visually appealing option, Canva is the go-to tool.

Meal planners help customers simplify their shopping and meal prep routines, making them highly appealing.

Creating fonts is another profitable digital product that sells well on Etsy, as well as on other platforms like Creative Fabrica and Creative Market.

While it may take time to master font creation, it can become a lucrative product category once you have a library of original fonts to offer.

Etsy sellers are increasingly catering to niche markets, and real estate agents are no exception.

Printable and digital marketing materials for agents are seeing a surge in demand, as revealed by tools like Erank and Everbee.

These materials can easily be created using Kittl.

If you possess specialized knowledge or skills, you can monetize it by writing an e-book.

There’s an audience for almost any topic, and many people are willing to pay for your expertise.

From crafting to cooking to business strategies, e-books are a fantastic way to share what you know and earn money while doing it.

SVG (Scalable Vector Graphics) files are popular among crafters, especially those using Cricut cutting machines.

You can create simple, text-based SVG files with programs like Adobe Illustrator or Inkscape.

These files are highly versatile and can be used in various crafting projects, making them a favorite among Etsy buyers.

Parents always need activities to keep their kids entertained, and printable coloring pages are a simple, yet effective, solution.

Bundling themed pages together often works best, as customers get more value from their purchase.

Even if you’re not an artist, you can use platforms like Procreate or combine commercial-use elements from Creative Fabrica to create attractive designs.

Planners remain a staple on Etsy, with a seemingly endless list of uses, from fitness tracking to meal planning, self-care, and business organization.

Canva is the ideal platform to create customizable, printable planners. If you’re pressed for time, you can start with a PLR (private label rights) bundle, which allows you to edit and resell pre-designed templates, saving you hours of work.

While some argue that this category is oversaturated, there’s always room for fresh designs in the world of printable wall art.

Keeping up with current design trends, like retro fonts and color schemes, will help your artwork stand out.

Tools like Erank and Everbee can help you track trends and find profitable opportunities.

Print-on-demand (POD) has created a massive demand for digital designs, particularly for apparel like t-shirts and sweatshirts.

If you can spot emerging trends and turn them into creative designs, this niche could be perfect for you.

Kittl is a great tool for beginners, offering templates that can be customized to create unique designs for POD sellers.

With the growing popularity of Airbnb and VRBO, many property owners are looking for creative, personalized welcome book templates.

This digital product has a high search volume and low competition, making it a great addition to your Etsy shop.

You can easily design these templates using platforms like Canva or Google Docs.

This might seem like an unusual digital product, but the demand for chip bag templates shows just how creative Etsy sellers can be.

Party planners and DIYers love using custom chip bags as part of their party décor.

You can create an entire shop centered around party-themed printables if this niche appeals to you.

Resume templates are a classic digital product that continues to perform well on Etsy.

Buyers appreciate having a polished, professional template they can easily edit.

Whether you create them in Microsoft Word, Google Docs, or Canva, resume templates remain a staple in the digital product space.

Bible journaling is a growing trend, and many Etsy buyers are searching for printables to enhance their spiritual practice.

You can create designs based on specific verses or themes, and these templates don’t need to be overly complex, as they often leave space for users to write their own reflections.

While this product is seasonal, the high demand during the holiday season can turn Christmas ornament designs into a lucrative offering.

Personalized ornaments are especially popular with new couples and parents of newborns.

Offering customization can set your shop apart, but be prepared for an increase in orders during the holiday season.

If writing isn’t your forte but you’re comfortable in front of the camera or screen, consider offering mini-courses.

Whether you’re teaching a craft or sharing business tips, mini-courses are an increasingly popular digital product, particularly in niches related to handmade goods and creative skills.