20 Must-Do Before Posting Your Etsy Listing

Think of your description as your first conversation with a buyer. It should be detailed and answer common questions, all while showcasing your keywords naturally for search optimization.

Example: Rather than simply saying "Personalized sweater," try describing it with more detail, such as: "This cozy, hand-embroidered baby sweater, personalized with the name of your choice, is made from 100% organic wool, perfect for chilly days."

Before publishing your listings, take a look at similar products to gauge what’s popular and what buyers are saying in reviews. Pay attention to what customers appreciate and what they wish was different.

Example: If customers frequently compliment a competitor’s quick shipping but mention a lack of gift wrapping, consider highlighting these features in your shop to stand out.

Relevant keywords help buyers find your products. Tools like eRank or Marmalead can show you the keywords shoppers are actually searching for.

Example: If you’re listing handmade candles, add keywords like "organic soy candles," "hand-poured candles," or "eco-friendly candles" to reach a broader audience.

Decide in advance how you want to position your pricing. Do you aim to be budget-friendly, match the market, or price your items higher to convey quality?

Example: If similar products sell for $10–$20, consider starting slightly lower if you're new or just need more reviews.

Photos are your best selling tool. Include multiple images showing your product from various angles, with close-ups and lifestyle shots to give buyers a full picture.

Example: For an invitation, include shots of the front, back, and close-ups, as well as a lifestyle shot with a couple reading it.

Avoid turning titles into descriptions. Instead, keep titles straightforward, with targeted keywords to make your listing easy to find.

Example: Instead of "Custom-made, positive affirmation cards with various designs," try "Positive affirmation cards, mindfulness, therapy tools."

If you sell digital downloads, consider adding a small bonus item to add extra value and surprise your buyers.

Example: For a digital planner, offer a bonus pack of printable stickers or writing prompts.

SEO is essential for discoverability. Include keywords naturally in your descriptions, title, and tags.

Example: For a knitted blanket, use terms like "warm throw blanket," "cozy knit blanket," and "handmade winter blanket."

If you offer customization, make it clear in both images and text so buyers understand all the options available.

Example: For custom jewelry, include photos of the various finishes (like gold, silver, and rose gold) and gemstone choices.

Make your shop policies clear on each listing so buyers understand your terms upfront.

Example: “Free Shipping. No returns or exchanges accepted.”

Always check how your listing appears on desktop and mobile. Ensuring it looks great on both devices can help you avoid losing potential customers.

Example: Confirm that photos display properly and that all text is easy to read on mobile screens.

Many shoppers use mobile devices, so make sure your listing layout and images are mobile-friendly.

Example: Use larger fonts on images and ensure all buttons or links are easily clickable on small screens.

Suggest other related products in your descriptions to encourage additional purchases.

Example: If someone buys handmade soap, suggest they also try your matching lotion or scrub.

Discounts and sales can be powerful, especially if you're launching a new product. Buyers love a deal!

Example: “Get up to 30% off during our summer sale!” or “Buy one, get one 50% off for the month of July.”

Nothing builds trust like customer reviews. Feature positive feedback in your listing descriptions or photos to give potential buyers confidence.

Example: “★★★★★ ‘Love this set! Perfect addition to my morning routine.’”

Consistency in style, tone, and visuals across your listings builds a strong brand identity.

Example: Use a uniform background and color palette in all product photos, and stick to a consistent tone across all product descriptions.

Ensure you’re uploading the correct files, especially if you’re selling digital products. A mislabeled file can lead to confusion or dissatisfaction.

Example: For a printable wall art listing, make sure files are labeled clearly and match the description.

Videos add depth and can bring your product to life in ways that photos can’t. A short clip showing the product in action can make a big difference.

Example: For a scented candle, a video showing the candle being lit, and perhaps a glimpse of the packaging, can create a memorable impression.

Building relationships with customers after a purchase can lead to repeat business. Develop a post-purchase strategy for engagement.

Example: Consider sending a thank-you note with a discount code for their next purchase, or request feedback to improve their experience.

Before you hit “Publish,” review everything. Catch any typos, missing information, or errors in your listing.

Example: Ensure keywords are relevant, images are correct, and there are no grammatical errors in your descriptions.

By following these 20 steps, you’ll be giving your Etsy listings the best possible chance of standing out in the marketplace and connecting with your target audience.

Thoughtful preparation and a polished presentation will not only make your listings more appealing but also help you cultivate a professional and trustworthy shop that buyers want to return to again and again.