30 Best Unique Digital Products to Sell on Etsy for Passive Income

A search for "planners" on Etsy yields an astonishing 1.6 million results, underscoring the immense popularity of this product category.

Many printable planners have skyrocketed to the top of Etsy's best-sellers list, with some reaching over 20,000 sales.

Printable planners cater to various needs, including diet tracking, workout schedules, and study plans, making them highly versatile and in demand.

For those who prefer planning on their devices, digital planners are an excellent option.

While printable planners attract pen-and-paper enthusiasts, digital planners offer convenience to users who enjoy organizing their lives on phones, tablets, or computers.

These can be created using tools like Notion, Google Notes, or Notability, with Notion being popular for its compatibility across devices and apps like Notability favored by iPad users.

A standout example is PixelPerfectPlanners, a shop that launched in 2023 and garnered over 20,000 sales in under a year.

Budget templates are a popular digital product on Etsy, especially for those looking to manage their finances more effectively.

Sellers can create templates in Excel or Google Sheets for budgeting, tracking expenses, and managing personal finances.

The Weekly Crew shop is a prime example of success in this niche, offering simple yet effective budgeting tools and achieving over 62,000 sales from just 29 listings.

If you're wondering what digital product to start with on Etsy, social media templates are a great option due to their widespread appeal.

Business owners and influencers often need professionally designed, easy-to-edit templates that can align with their brand aesthetics.

Platforms like TikTok, Instagram, and YouTube Shorts are prime locations for brands to engage with their audiences, making social media templates—especially all-in-one bundles—highly valuable.

Website templates and themes are another top-selling category on Etsy.

These provide customers with an easy way to create websites without needing design or coding expertise.

Templates for popular platforms like WordPress, Shopify, Wix, and Squarespace are highly sought after.

Designers who prefer creative tools can also use Figma, Canva, or Photoshop to develop custom templates that stand out in the market.

With the rise of AI, tools like ChatGPT have created opportunities for sellers to provide specialized prompts that guide users in maximizing the potential of these technologies.

Prompts tailored for AI chatbots, social media marketing, or art generators like DALL-E and MidJourney are particularly popular.

Shops like Fexyl, which launched in 2022, have sold over 20,000 AI-related products, proving this is a hot-selling niche.

Selling digital artwork on Etsy offers a flexible and scalable income stream for artists.

Buyers love the ability to instantly download art and print it themselves, saving both time and money.

Digital art can take many forms, from abstract to landscapes, and remains a top seller on Etsy due to the wide array of styles and the ease with which buyers can personalize their spaces.

With health and wellness becoming more prominent, meal planners are an excellent digital product idea.

They help shoppers organize their eating habits, whether they are aiming to lose weight or simply eat healthier.

Meal planners can be offered as both printable and digital downloads, appealing to different buyer preferences.

Calendars remain one of the most practical and best-selling digital products on Etsy.

You can design beautiful, functional calendars that help buyers stay organized and track events, deadlines, and appointments.

Offering a range of options, from blank customizable calendars to themed versions, allows you to appeal to a broad audience.

The need for beautiful photos on platforms like Instagram has driven the demand for Lightroom presets.

These presets help users achieve professional-quality images with just a few clicks.

Popular styles include Sunset, Neutral, Bright & Airy, and Bohemian.

Lightroom presets are an evergreen digital product that continues to perform well in the Etsy marketplace.

If you're skilled in illustration or graphic design, clip art is an excellent digital product to sell.

People use clip art in various projects, from invitations to home decor.

By creating bundles of themed clip art, such as whimsical or gothic designs, you can appeal to a wide audience of crafters and DIY enthusiasts.

Fonts are a surprisingly lucrative digital product on Etsy, with many listings accumulating thousands of purchases.

Sellers often bundle 40-50 fonts together, offering them at affordable prices.

Given their simplicity to create and growing demand, selling fonts can provide a steady income stream.

Wallpapers for both desktop and mobile devices are another popular digital download on Etsy.

Designers can create a range of styles, from minimalist to bohemian, and offer them in various resolutions.

With over 10,000 sales in some wallpaper shops, this is a proven niche for Etsy sellers.

With the rise of remote work, customized Zoom backgrounds have become a must-have for professionals.

While creating Zoom backgrounds can be challenging for beginners, designs such as bookcases, office setups, and blurred backgrounds have proven popular among buyers looking to elevate their virtual meetings.

The shift from traditional publishing to digital has made ebooks a hot commodity on Etsy.

Writers can self-publish their work and reach a large audience without the need for a publishing house.

Ebooks covering topics like self-help, business, and children's stories have all proven successful on Etsy.

Children’s learning materials are a staple on Etsy, with items like flashcards, coloring books, and educational posters selling in high volumes.

These products are popular with parents and educators looking for fun, engaging ways to teach children fundamental skills.

Digital coloring pages cater to both children and adults, offering a relaxing and creative outlet.

Buyers can print the pages at home, and themes can range from simple designs for kids to intricate patterns for adults.

Etsy sellers who offer themed coloring books often find significant success.

Clean, professional resume templates are in high demand as more people seek to improve their job prospects.

Etsy sellers who create sleek, easy-to-edit templates often see thousands of sales, with some top shops reporting over 5,000 purchases.

Digital business cards and greeting cards are essential in today's remote work environment.

With platforms like Canva and Wepik, creating stylish, functional designs is easier than ever.

Offering digital templates for customizable business cards or greeting cards for special occasions can be a lucrative Etsy venture.

Logos and branding kits are in high demand, particularly among new businesses looking for a cohesive brand identity.

While simple logo designs can sell for $10 to $35, deluxe branding kits, which include multiple visual assets, can fetch up to $1,500.

Offering these as digital downloads on Etsy can yield significant returns.

Invoice templates are another easy-to-create digital product with high demand.

Etsy sellers can design stylish, functional templates that small business owners can download and customize for their needs.

This niche offers great sales potential with minimal effort required.

New Etsy sellers often need help designing banners that grab customers' attention.

Offering custom Etsy shop banners as a digital download allows you to cater to this demand, providing businesses with affordable, professional branding options.

Cosmetic labels are a valuable digital product, especially for small businesses in the beauty industry.

These labels are often needed for handmade soaps, lotions, and other cosmetics.

Selling customizable cosmetic label templates can be a profitable venture on Etsy, particularly if you target handmade businesses.

Wedding printables, such as invitations, seating charts, and welcome signs, are a top-selling niche on Etsy.

With the demand for personalized wedding decor continuing to rise, offering stylish, customizable wedding printables can result in thousands of sales.

Menu templates are another digital product idea, particularly for small business owners in the food and beverage industry.

Restaurant, cafe, or bar owners frequently seek professional-looking menus, and providing customizable digital templates can meet this demand.

Invitations for parties, weddings, and events remain a popular digital product on Etsy.

With the ability to offer customizable designs, sellers can charge a premium for personalized invitation templates.

Simple designs often sell well, but complex, themed invitations can reach thousands of purchases.

Recipe cards are easy to create and perfect for beginners looking to sell digital products on Etsy.

These simple, functional designs cater to home cooks and food bloggers alike.

With a clean layout and organized format, recipe cards can quickly become a top-selling item in your Etsy shop.

Businesses frequently attach thank-you cards to their products, making this an evergreen digital product idea.

Offering customizable thank-you card templates can attract Etsy buyers, especially when sold in bundles at competitive prices.

Selling patterns on Etsy can be a fun and profitable venture. From embroidery to knitting to sewing patterns, the demand for these products continues to grow.

By offering unique, high-quality patterns, you can attract a loyal customer base.

Printable gift tags are in high demand, especially around holidays and special occasions.

Whether for birthdays, weddings, or Christmas, selling customizable gift tags as digital downloads can lead to significant sales, particularly during peak shopping seasons.